OFFICIAL PRESS RELEASE
Stuttgart, Germany, Mar 29, 2011 – Just as spring is in the air, cult car brand smart presents trendy fashion for the warmer time of the year. The new smart Collection 2011/2012 is intended for people who love unconventional style and are fully in tune with the zeitgeist.
An attractive look and high-quality materials are the defining features of the innovative and functional new smart Collection. Modern cuts and elaborate details along with special prints lend the textiles a special flair. The logo of the smart lifestyle brand has been artistically incorporated into many of the accessories as an expression of a pulsating city lifestyle.
The new smart Collection features various themes covering the most diverse urban lifestyle scenarios. Themes such as electric drive, smart BRABUS and beach volleyball are also covered by a small selection of products. This reflects the philosophy of the successful smart fortwo – the trendsetter for urban mobility: joie de vivre in tune with well considered ecology.
Highlights of the new smart Collection are hoodies for men and women, new polos, windbreakers, a bowling bag and a special beach volleyball rucksack which has been designed together with the Deuter company. The smart Collection also offers textiles and accessories in a young design to provide a definitive individual touch. These include caps and shirts, off-beat sleeves for notebook and iPhone, writing implements, ice cube makers in smart design and keyrings with a smart badge. The Collection even takes care of toddlers' needs, offering baby bodysuits and bibs in smart style.
Moderate pricing also forms part of the smart philosophy. Textiles from the new Collection are available at between € 29.90 and € 79.90, while accessories range in price between € 4.90 and € 99.90.
The entire smart Collection is presented in the corresponding catalogue which is available from all smart dealers. Further information on the smart Collection can be found at: www.smart.com/collection .
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